OUR COMPANY

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Success is not about money,

success is what you have done and accomplished.

MR. GERRY SANTOS

Founder & CEO

Mr. Freeze Tube Ice Inc.

Every business starts somewhere, ours started from the ground up.

This is our success story.

ASIA LEADERS AWARD

2020 "Entrepreneur of the Year"

2019 "Influencer of the Year"

2019 "Innovative Company of the Year" (finalist)

2019 "Businessman of the Year" (finalist)

2018 "Entrepreneur of the Year" (top 5)

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DANGAL NG BALIWAG

2019 "Natatanging Entrepeneur"

SAN BEDA

COLLEGE

2016 Outstanding Bedan Alumni under the Entrepreneurship category

MERALCO

LUMINARY

2011 First Luminary Awardee under the  Small-Medium Enterprise category.

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Rapid expansion through our partnership with Meralco Biz

Our first TVC aired on year 2018 across Philippine national television. 

"TARA, NEGOSYO TAYO!"

"He is a man with a vision, a vision for innovation. And within him a passion to create bigger opportunities for the ones less in life. He transformed ice to gold and now he is transforming lives for the better. He is Gerry Santos. He is Mr. Freeze."

PTV Channel / February 2019

ASIA CEO FORUM

SELF-MADE​

For Gerry Santos, he became the independent risk taker and ever reliable Mr. Freeze that we know of today. Simply because his father didn't stop motivating him in pursuing his dreams.

September 2019

ANC

ON THE MONEY

Gerry Santos inherited his love for the cold from his father. His family runs the country's biggest ice manufacturing company,

Mr. Freeze.

June 2019

PTV Channel

DAMAYAN NGAYON

Hindi nasusukat sa yaman at ari-arian ang tagumpay sa buhay. Dahil ito ay makikita sa alaala at sa marka na iyong maiiwan sa mundong iyong ginagalawan.

May 2018

FEATURES

Asia SME Summit

A UNIQUE STRATEGY

Now when I build plants, I don't think of the profit, I don't think of the numbers. I think of how the plant can benefit the city or the community. So far this has worked for me because the more people I've helped, the more plants that I build. And I'm happy to say that I've received a great amount of fulfilment from doing business this way.

April 2018

Bloomberg TV Philippines

THOUGHT LEADERS

With a vision for innovation and a drive to create opportunities, this entrepreneur has not only transformed ice into gold but also changed the lives of the people around him.

August 2017

ABS-CBN

MAY PUHUNAN

Para makatayo sa sariling mga paa, pinasok ni Gerry ang 'buy and sell' pero hinanap pa rin ng kanyang sistema ang paglalako ng yelo. At ito ang pinaka magandang desisyon ni gerry sa pagnenegosyo, ang balikan ang una niyang natutunan.

April 2016

"What we love about his words of wisdom is that others think of profit but for him, what is important is the community."

GMA  Channel /  The Working Class 

August 2019

PHILSTAR

GLOBAL

MR. FREEZE BRINGS SMILE TO KIDS WITH ILLNESS

“It’s our second year with the kids of PCMC, pero marami pa kaming binibisitang ibang lugar para maghatid ng saya. We were hoping to bring a smile to kids’ faces pero iba ang nangyari, they were the ones who made us smile."

December 2019

THE MANILA TIMES

ICE KING PUSHES COOL IDEAS TO SELL HOT COMMODITY

 

“In the beginning, it was difficult, of course, in the sense that we were competing with the big players. Fortunately, I grew up knowing every aspect of the ice business and knew the areas of opportunity I could bank on.”

 

 

 

September 2017

INQUIRER

MR. FREEZE SETS A PROGRESSIVE DIRECTION FOR SMEs

“While all SMEs exemplify the Filipino's unwavering drive to build a stronger nation, certain companies manage to take a step further and pave the path for progress. One such company is Mr. Freeze, a tube ice manufacturer whose strategy included ways to create employment and give back to the community.”

June 2012

Read More

PHILSTAR

GLOBAL

A LUMINARY STORY

"Gerry is a true example of a Filipino entrepreneur who thinks not only of his welfare, but of others as well. And this is what Go Negosyo has been advocating since day one, which is to promote entrepreneurship among Filipinos, and in the process help open up opportunities for others."

May 2012